![]() Diageo noted that Redemption was originally sold for many years in a cylinder-shaped bottle but was revised in 2016 to ‘include features extremely similar’ to Bulleit. ![]() The company said it owned the trademark for Bulleit’s packaging since 2006. Have Redemption Straight Bourbon Whiskey delivered to your door in under an hour Drizly partners with liquor stores near you to provide fast and easy Alcohol delivery. Diageo acquired the brand in 2001 and has since ‘dedicated significant resources’ to distribute, sell and market Bulleit. ![]() “We believe the injunction that was issued is not supported by the jury verdict and have already filed a motion to stay the injunction order pending the outcome of our appeal.”Ī Diageo spokesperson said: “We are pleased that the court has issued a permanent injunction that directs Deutsche to stop diluting the iconic Bulleit trademark.”Īccording to Diageo, Bulleit has had a ‘distinctive’ canteen-shaped bottle, embossed lettering, and vintage-style packaging since 1999. Peter Deutsch, CEO of Deutsch Family Wine & Spirits, said: “The jury verdict issued in June 2022 supported the fact that Redemption is a special brand that consumers view as differentiated from Bulleit. The Redemption whiskey owner has now filed a motion to suspend the injunction order. In the lawsuit, Deutsch said it would be ‘irreparably crippled’ by the injunction order, which would cause the company to lose approximately US$33m in annual revenue. The company has also been ordered to change Redemption’s bottle and packaging. Bourbon USD 47.99 The Redemption name was chosen to reflect the idea of Rye re-claiming its status, prior to Prohibition, it was the 1 selling type of. In a new court filing on 7 September, a New York federal judge sided with Diageo and issued an injunction against Redemption, banning the advertising, promotion and sale of the brand in its current flask-shaped packaging.Īccording to Deutsch Family Wine & Spirits, this move applies to the future and distributors and retailers may continue to sell all of their current inventory of Redemption. The jury also rejected Diageo’s allegation that Deutsch acted in bad faith when designing its Redemption bottle.ĭiageo also sought more than US$21 million in damages, but the court did not reward the company any compensation. However, the ruling concluded that Deutsch’s Redemption packaging did not infringe on the Bulleit trademark by creating consumer confusion. Appearance: Pale gold in the glass, this spirit beads and slowly forms tears. ![]() This bottling is made from a mash bill of 75 corn, 21 rye, and 4 malted barley (as opposed to 60 corn and 36 rye in their standard bottling). Vital Stats: Redemption Bourbon is 84 proof and made from 75 corn, 21 rye and 4 barley and aged for an average of two and a half years in new charred oak barrels. In June 2022, Diageo said it would seek an injunction to prevent the sale of Redemption whiskey after a jury said the Bulleit trademark is ‘valid and protectable’, with Deutsch’s Redemption packaging diluting the Diageo-owned bottle. Details 634 Reviews community rating 3.29 Sourced from Midwest Grain Products or MGP in Indiana, Redemption Straight Bourbon breaks from the label's tradition of rye whiskey and high-rye bourbon. The complaint was filed in the US District Court for the Southern District of New York. Diageo acquired the Bulleit brand in 2001ĭiageo initially sued Deutsch Family Wine & Spirits in 2017 over the redesign of Redemption whiskey, claiming the bottle has been ‘revised to closely mimic’ its Bourbon and rye whiskey brand, Bulleit. ®Aeroplan is a registered trademark of Aeroplan Inc., used under license.Diageo has been granted an injunction to stop the sale of Redemption whiskey after it was found to dilute the Bulleit trademark. Sourced from Midwest Grain Products or MGP in Indiana, Redemption Straight Bourbon breaks from the labels tradition of rye whiskey and high-rye bourbon. Should you have any questions regarding the collection of this information, please contact the Freedom of Information and Privacy Office, 100 Queens Quay East, 9th Floor, Toronto, Ontario M5E 0C7, Toronto, ON, Telephone 41, Fax 41, E-mail You may also visit the LCBO Privacy Policy for further details. The mash bill includes red winter wheat in place of the more standard measure of. If you provide your Aeroplan member number we also will use LCBO purchases made using this number to customize the communications and offers you receive. Average Price: 30 The Whisky: Maker’s Mark is one of the most iconic and accessible wheated bourbons out there. 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